Relief for Flood Victims
Relief for Flood Victims
The
unprecedented rains and floods have wreaked havoc in terms of causing heavy
loss of lives and property in many states of North India, particularly
Uttarakhand, UP, and Bihar. The nation has yet to recover from the damage caused
by cloud burst in Uttarakhand area when these calamities have visited some
parts of the country to add salt to wound. Government help alone is not
sufficient to mitigate the sufferings of the victims of these calamities.
It
is our bounden duty to help those who are in distress. Government relief
measures take time to reach the affected persons because of bureaucratization
and procedural wranglings. The Private Sector can play vital role in this
regard by arranging food, medicines and other relief items through civil
societies or of their own arrangements. Apart from shouldering their Corporate
Social Responsibility, the Private Sector enterprises will earn people’s good
will for their humanitarian and philanthropic assistance.
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