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Relief for Flood Victims

By Dr Arvind Kumar

The unprecedented rains, landslides and floods have wreaked havoc in terms of causing heavy loss of lives and property in many states of North India, particularly Uttarakhand, UP, Haryana, Punjab and Bihar. The nation has yet to recover from the damage caused by cloud burst in Leh area of Ladakh when these calamities have visited some parts of the country to add salt to wound. Government help alone is not sufficient to mitigate the sufferings of the victims of these calamities.

It is our bounden duty to help those who are in distress. Government relief measures take time to reach the affected persons because of bureaucratization and procedural wranglings. The Private Sector can play vital role in this regard by arranging food, medicines and other relief items through civil societies or of their own arrangements. Apart from shouldering their Corporate Social Responsibility, the Private Sector enterprises will earn people’s good will for their humanitarian and philanthropic assistance.

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